Lead Tracking

Monday, May 16, 2016

Monetize Your Referrals and Increase Revenue!

In most jurisdictions, attorneys are more than happy to honor referral fees for new clients. Ignoring for the moment each State’s requirements to earn an attorney’s fee or to be considered co-counsel, something has become all too familiar to me as an Intake Consultant. We (our industry) are not adequately monetizing the referral aspect of our business. What do I mean? In its most simplistic form, we are not trying to refer cases to co-counsel nearly as much as we could (and should), which means we are limiting (or altogether avoiding) another source of revenue. Moreover, we are leaving our would-be clients without any recourse!

There’s a certain saying that I believe law firms should abide by:

Just because my firm isn’t interested in the case doesn’t mean that another firm isn’t.
Read more . . .

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